CALITHEA REVEALED

🧖‍♀️ Beauty & Skincare

📍 New Hampshire

🖥️ calithearevealed.com

Project: Rebrand | Web Redesign | Social Media Strategy + Implementation

AT A GLANCE

Calithea Revealed is a luxurious esthetician and cosmetic tattoo business that specializes in skincare services and anti-aging treatments. Calithea’s focus is on providing a pampering and elegant experience, specializing in anti-aging and skincare treatments. After years of building her brand, owner Sandra felt stagnant and in need of a change to revitalize her business.

CHALLENGES

• The owner, Sandra, was unsure about which direction to take the brand in terms of visual branding and social media marketing strategy

• Calithea Revealed faced stiff competition in the crowded beauty and skincare industry, with many other businesses offering similar services and products

• Prior to the rebrand, the brand struggled to differentiate itself from competitors and attract a loyal customer base
  

SOLUTIONS

• Refined their target market by developing 4 customer groups based on demographic, geographic, psychographic, and behavioral characteristics

• Conducted extensive research on the market and competitors, ensuring I created a unique and elegant brand identity for Calithea Revealed

• Crafted 5 content pillars that effectively organized social media content in alignment with Calithea Revealed's mission and values

• Developed tailored and engaging content that was both educational and exciting, perfectly suited for the refined target market

• Enhanced user experience and conveyed a welcoming and professional image by redesigning the website with updated branding and tone, engaging copy, and inclusive representative imagery

IMPLEMENTATION

• With the target market and content strategy in place, I created a content calendar and started producing content tailored to each persona and content pillar

• Utilized Instagram as the primary social media platform, along with Facebook and LinkedIn

  • Focused on creating visually appealing content that aligned with the brand's values

  • Included images of skincare products, beauty treatments, customer success stories, behind-the-scenes, and educational posts about skincare and beauty

• Collaborated with Calithea’s web developers to redesign the website, providing wire frameworks, updated branding, color scheme, typography information, and updated copy & visuals

INSTAGRAM RESULTS WITHIN 3 WEEKS

“I was so excited to see the plan you put together. I love it and have already noticed a big change! And my website looks great!”

-Sandra Laffin, Owner

SOCIAL MEDIA TRANSFORMATION

WEBSITE TRANSFORMATION

IN THE END

Calithea's rebranding and social media success emphasize the significance of identifying the target audience and formulating a content plan that resonates with them. By refining the brand identity and aligning the social media strategy with its mission and values, Calithea was able to effectively communicate with the target audience, enhance brand recognition, and foster customer loyalty.