small business Saturday campaign
Spearheaded our demand generation campaign celebrating Small Business Saturday the weekend between Black Friday & Cyber Monday
OBJECTIVE
Raise awareness about SBS & encourage consumers to shop small & support local businesses, instead of participating in the corporate frenzy of Black Friday & Cyber Monday
CHANNELS
Email & Social Media
DATE
November 2022
RESULTS
Sales +28%
Website Traffic +43%
Conversion Rate +4.6%
INSTAGRAM POSTS
PROMOTIONAL EMAIL
INSTAGRAM STORIES