Community net-zero education project bi-monthly newsletter

Pioneered the end-to-end process of our climate education bimonthly newsletter, from ideation to dissemination and reporting. The newsletter is a collaborative effort, featuring blogs written by myself and other organization members.

OBJECTIVE

Increase knowledge & understanding of current environmental events & local initiatives that individuals can engage in to contribute to the fight against climate change. Also, we aim to amplify awareness of our organization & inspire individuals to join us as volunteers or members in this critical cause.

CHANNELS

Email | Web | Social

VOLUME 1

February 2023

RESULTS

Open Rate 44%

Click Rate 9.2%

Website Traffic +74%

VOLUME 2

April 2023

RESULTS

Open Rate 43.8%

Click Rate 10.3%

Website Traffic +142%